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- Existing and Potential Customer Research:

  • Brand/ product: image/ awareness/ attitude
  • New product and concept research
  • Customer satisfaction surveys

- Magazine Research

  • Reader & readership research
  • Advertiser and advertising research
  • Advertising recall studies
  • Research into ideas for new magazines and launches

- Exhibition Research:

  • Visitor and exhibitor surveys
  • Research into new exhibition ideas

- Panel Research:

  • On-going research among customer/ user/ non-user panels to assess trends/ changes over time

- Ad-Hoc Research:

  • All types, depending on client objectives

- Market Intelligence:

  • Desk research into market size, competition, trends, developments, etc
 
   
   
   
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